The competitive landscape has irrevocably changed due to technological advances and changing consumer lifestyles. Every business finds itself grappling with questions about what mix of sales channels and social touch points will best serve its target customers and deliver profitable sales. Identifying an appropriate omni-channel strategy is complicated and challenging; it requires defining new roles, responsibilities and resource shifts across an organization.
We step in to objectively assess and prioritize opportunities (i.e., what mix of traditional retail, ecom, mobile, and roles for social and digital media) and then design a roll-out plan and organizational framework that will support this new model.
Recent assignments include:
- Multi-Billion Dollar Off-Price Retailer
Situation: Client wanted to more seamlessly integrate its store business with the growing opportunity it saw in its online business.
Results: We participated in the redesign and launch of a new website with an expanded merchandising offering, enhanced content and improved e-commerce capabilities. The new website was better aligned with their national store base and generated increased customer traffic and higher sales.
- Leading Direct Sales Company
Situation: Client needed to address changing consumer shopping preferences by creating a sales strategy that included on-line sales and service options while preserving a meaningful earnings opportunity for the independent sales force.
Results: We developed a new selling structure for independent contractors that blended use of online selling tools, personal websites and services to create a more flexible, accommodating approach for managing their business.
- Home Furnishings Wholesaler
Situation: A privately held wholesaler of consumer products wanted to expand its business and pursue new growth through expansion into direct-to-consumer channels.
Results: We completed a competitive assessment and crafted a strategy to support the company’s transition from a wholesaler to a direct-to-consumer business. We recommended an organizational realignment to support expansion into retail and e-commerce channels. The company is now on a strong growth track.